Cook Islands News

Solid as the islands we stand for

The Cook Islands News wanted a new brand that reflected both their gutsy approach to journalism, and the spirit of the Cook Islands.

The new strapline—As solid as the Islands we stand for—really set the tone for everything we did, and it gave the newspaper the outward-facing attitude that was already a big part of their internal culture.

The redesign itself was a collaboration with a local master carver, allowing them to wholeheartedly embrace their new identity and give them a sense of pride when bringing their stories to the people.