Volvo Cars

An Exhibition of Space


The new XC40 is surprisingly spacious for its size. But it’s hard to believe that looking at specs, or looking at photos on a website.

Inside the car a user could get familiar with all of the smart storage solutions, but outside the car was where we really put the XC40 (and the user) to the test. 


The trunk pops and an art exhibiton appears. The user is challenged to attempt to pack all of it into the trunk. It doesn’t seem possible. From paintings, to sculptures, to even interactive pieces, it all gets swallowed up by the trunk – leaving a lasting impression on the user that this small SUV has big capacity.