Volvo Cars

A moment for forever and ever

With the XC60 you can simply escape the city and find a moment to reconnect. The TVC concept tapped into the idea of ‘flow’; those moments when you are free from distraction, and get completely absorbed in what you are doing. 

The cinemagraph is the embodiment of this idea, and we built an experience around this. We embedded these seamless loops from social media platforms into the build of the website to create a rich immersive experience, while at the same time blurring the line between social media and the digital web.