Rotorua International Airport
Sydney just got closer
The boomerang: iconic to Australia, unusual to New Zealand.
Especially arriving in your letter box.
This was a simple but effective local campaign that combined direct mail, radio and billboard into a 3-hit combo let everyone know of the new flight route between Australia and New Zealand.
This was a simple but effective local campaign that combined direct mail, radio and billboard into a 3-hit combo let everyone know of the new flight route between Australia and New Zealand.
![](https://freight.cargo.site/t/original/i/0f46cb242bea7f1b05115122037e071e899b544b3eebb91c95ef2d11cbc157e7/Boomerang-DM.jpg)
![](https://freight.cargo.site/t/original/i/5679fa63fb30741a27843b344abdd211c820970cebe898df27d0921ae795cf4d/Boomerang-DM2.jpg)
![](https://freight.cargo.site/t/original/i/7322d186dde4812be846ebb7cbb2cf54604875cee19df4136dfae6102a5c8f25/Billboard.jpg)