Gamifying Change  

TetraPakMan is a mobile game created for TetraPak to help with change management in the company, and to help employees learn about the business transformation initatives that were taking place.

Each of the new key initatives were turned into power-ups, which were unlocked across different unique levels when progressing through the game.

We saw an extremely high download rate, and a lot of competitiveness to top the leaderboard. Employees were using it on average twice a day, for 15 minutes per session, while learning about their digital business transformation journey.