Not the normal way to see Norway.


Land of Light is a virtual reality experience that teleports you to the fjords of Norway to explore the S60 R-Design in all its natural beauty. 


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Volvo Cars
– Virtual Reality






1,927 cars sold online in just 47 hours.


You usually go to a dealer to get a new Volvo. For the All New XC90, you just had to come online to our digital showroom. We sold out the entire limited edition of 1,927 cars in just 47 hours.

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Volvo Cars
– Integrated Campaign





Why we put an art exhibition into a car.


The new XC40 is surprisingly spacious for its size. To demonstrate this, we let people pack an entire art exhibition into the trunk (in virtual reality).

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Volvo Cars
– Virtual Reality 





Capturing a feeling for forever and ever.


With the XC60 you can escape the city and find a moment to reconnect. We captured some moments of our own – and built them into an experience of seamless loops to lose yourself in..

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Volvo Cars
– Campaign Website







The chainsaw that went around the world.


Husqvarna took their new chainsaw to Siberia, South Africa and everywhere in-between to see how tough it was. We made sure people could tag along.

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Husqvarna
– Campaign Website







They’re as solid as the islands they stand for.


The Cook Islands News wanted a new brand that reflected both their gutsy approach to journalism, and the spirit of the Cook Islands. 

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Cook Island News
– Brand and Identity







Young innovators need a place to innovate.


Priority One wanted to help kids in the Tauranga region unlock their creativity. Together we created the Young Innovator Awards, a competition where innovation is encouraged, nurtured and celebrated. 

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Priority One
– Brand, Identity, Event Marketing and Design






Designing a school from scratch. 


Papamoa College had a vision for the school to be an inspiring stepping stone for student’s futures. We tried to capture that in the logo, combined with the breaking waves and rolling hills that surround the school. 

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Papamoa College
– Brand, Identity, website and Wayfinding Design







Home is where the natural way to live is.


Intalok wanted to reinvent their brand, and highlight what makes solid timber homes so special. We soon discovered that it was all about ‘living naturally'. The new identity was developed, and naturally grown, strong, healthy and efficient became the foundation of the brand story.

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Intalok Homes
– Brand, Identity, Website and Marketing Material







Sydney just got closer.



The boomerang: iconic to Australia, unusual to New Zealand. Especially arriving in your letterbox. This simple direct mail, radio and billboard combo let everyone know of the new flight route between Australia and New Zealand.

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Rotorua Airport – Integrated Campaign







Five friends. Five countries. 52 writings. 


Four friends and I took turns crafting a piece of writing every week. After one year, I took the 52 different writings and compiled them into this collection.

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Personal
Book Design, Writing







The devil is in the details. So is the R-Design.


Upgrading a Volvo used to mean either upgrading the performance (Polestar) or upgrading the looks (R-Design). Each was an added detail you didn't want to miss. Extreme close-ups paired with punchy statements let the details (not the car) be the star of the show.

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Volvo Cars
Digital Campaign







A very Volvo Christmas.


Volvo Cars wanted to make their merchandise look as desirable as possible ahead of the gift-giving season.

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Volvo Cars
Digital Campaign







The Great New Zealand Butchery.


Farmer Jones needed to update their brand to reflect the trusted butchery that locals new and loved. 

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Farmer Jones Brand, Identity, Signage, Uniforms and Interior Design






We don’t just drill holes.


Carlyle Drilling needed a rebrand to help them cut into new territories and firmly communicate what they stood for and could offer.

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Carlyle DrillingBrand, Identity, Fleet Design, Website